From Vigneau&Co to Goosebumps Agency: How Alexandre Vigneau Rebuilt His Company's Mindset
In June 2025, Alexandre Vigneau, CEO of Goosebumps Agency, took the stage at Le Connecteur in Biarritz, France to speak about entrepreneurial mindset. Looking back on fifteen years of running his company, he shared how his approach to leadership evolved — and why growth stopped being the only metric that mattered.
A Conference on Entrepreneurial Mindset
At Le Connecteur, a coworking and innovation hub in Biarritz, Alexandre Vigneau addressed a room of entrepreneurs to talk about entrepreneurial mindset. Rather than offering a generic playbook, he chose to trace the actual trajectory of his own company since its founding in 2010, highlighting two turning points that reshaped the way he leads.
Phase One: Chasing Volume as Vigneau&Co
When the company launched in 2010, it operated under the name Vigneau&Co. The strategy at the time was straightforward: attract as many prospects and clients as possible. Growth was measured in volume — more leads, more contracts, more accounts. It was a phase built on acquisition, typical of a young agency trying to establish itself in the market.
A Rebrand Born From the Pandemic: Goosebumps Agency
The pandemic became an unexpected catalyst. It pushed Alexandre Vigneau to fully rethink the company's philosophy, giving him the momentum to reinvent what the business stood for. Out of that reflection, Vigneau&Co became Goosebumps Agency.
The new brand did more than change a name on a business card — it rallied people around a shared identity. Talent within the company embraced "Goosebumps" as their own, turning the brand into something the team could carry forward rather than a label imposed on them.
The "Company of One" Turning Point: Don't Be Bigger, Be Better
The second major shift came from an unexpected source: a book. Reading Company of One introduced Alexandre Vigneau to a simple but powerful principle — don't be bigger, be better.
From that point on, the strategy stopped being about winning new clients and started being about serving existing ones better. The company began focusing on performance markers that are harder to put a number on:
Client satisfaction at every stage of production, not just at delivery
A genuine commitment to innovation
The happiness and wellbeing of the teams doing the work
The Result: Clients as the First Ambassadors
This shift in priorities changed the nature of the client relationship. By focusing on quality and satisfaction rather than acquisition, Goosebumps Agency turned its existing clients into its most effective growth channel — its first ambassadors and its first salespeople.
For Alexandre Vigneau, the lesson shared at Le Connecteur was clear: sustainable growth doesn't always come from chasing more. Sometimes, it comes from deciding to be better for the people you already serve.
